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Ensuring Financial Security: The Landscape of Life Insurance in India : 2023 and Beyond

Introduction

In an ever-changing world, securing the financial future of your loved ones has never been more critical. The life insurance industry in India has been evolving to meet the diverse needs and expectations of policyholders. As we step into 2023, let’s take a closer look at the trends and innovations shaping the landscape of life insurance in India, and what the future may hold.

The Transformative Shift

1. Digitalization and Technology Integration

The digital revolution has left no sector untouched, and life insurance is no exception. In 2023, insurers are leveraging advanced technologies like Artificial Intelligence (AI) and Blockchain to streamline processes, enhance customer experiences, and detect fraud. Policyholders can expect simplified underwriting, faster claims processing, and interactive customer interfaces.

2. Customized Products and Services

Gone are the days of one-size-fits-all insurance policies. Insurers are increasingly offering tailored solutions to meet the unique needs of individuals and families. From term plans to whole life policies with investment components, consumers have a wider array of options to choose from, allowing them to align their coverage with specific financial goals.

Financial Inclusion and Accessibility

1. Microinsurance and Rural Outreach

In 2023, the insurance industry in India is making strides in reaching underserved areas and demographics. Microinsurance initiatives aim to provide affordable coverage to low-income individuals and those in rural areas. This not only enhances financial inclusion but also offers a safety net to vulnerable populations.

2. Digital Literacy and Education

Financial literacy is being prioritized by insurers. They are taking steps to educate policyholders about the importance of insurance and the various products available. With a better understanding of their options, individuals can make more informed decisions about their coverage.

Sustainability and ESG Factors

1. Emphasis on Sustainable Investments

In response to growing environmental and social concerns, insurers are increasingly focusing on Environmental, Social, and Governance (ESG) factors. Policyholders can expect to see more insurance products that align with sustainable and responsible investing principles.

2. Innovative Health and Wellness Offerings

In addition to financial protection, insurers are incorporating wellness programs and health-related benefits. This shift towards a holistic approach to insurance not only promotes healthier lifestyles but also rewards policyholders for making positive choices.

Regulatory Landscape

1. Adaptation to Changing Regulations

The Insurance Regulatory and Development Authority of India (IRDAI) continues to play a pivotal role in shaping the industry. As new regulations are introduced, insurers are adapting their products and practices to ensure compliance and maintain the highest standards of consumer protection.

Conclusion

As we step into 2023, the life insurance industry in India is poised for further growth and innovation. With an array of customized products, advanced technologies, and a renewed focus on sustainability, policyholders can look forward to a more dynamic and inclusive insurance landscape. Embracing these changes will empower individuals and families to secure their financial futures with confidence. Remember, a well-informed decision today can bring peace of mind for generations to come.

99LifeInsurance Advisory is always working closely in line with IRDAI to support and implement all policy governance and benchmarking the best practices in Insurance.

IRDAI STANDS FOR INSURANCE REGULATORY AND DEVELOPMENT AUTHORITY OF INDIA

IRDAI WEBSITE : https://www.irdai.gov.in/

IRDAI GOVERNS ALL POLICIES AND ALL STAKEHOLDERS IN THE INSURANCE SECTOR IN INDIA AS –
  • To protect the interest of and secure fair treatment to policyholders
  • To bring about speedy and orderly growth of the insurance industry (including annuity and superannuation payments), for the benefit of the common man, and to provide long term funds for accelerating growth of the economy
  • To set, promote, monitor and enforce high standards of integrity, financial soundness, fair dealing and competence of those it regulates
  • To ensure speedy settlement of genuine claims, to prevent insurance frauds and other malpractices and put in place effective grievance redressal machinery
  • To promote fairness, transparency and orderly conduct in financial markets dealing with insurance and build a reliable management information system to enforce high standards of financial soundness amongst market players
  • To take action where such standards are inadequate or ineffectively enforced.
  • To bring about optimum amount of self-regulation in day-to-day working of the industry consistent with the requirements of prudential regulation.
We have tailor made plans that will suit INDIVIDUALS & CORPORATES : KEYMAN, EMPLOYER EMPLOYEE & PARTNERSHIP POLICY PLANS.
  • MINOR
  • MAJOR
  • EARNING
  • NON-EARNING
  • NRI’S AND PEOPLE OF INDIAN ORIGIN(PIO) AND OTHERS.
  • We also provide LIFE INSURANCE for the THIRD GENDER.

Life Insurance Plans

As individuals it is inherent to differ. Each individual’s life insurance needs and requirements are different from that of the others. LIC’s Insurance Plans are policies that talk to you individually and give you the most suitable options that can fit your requirement.

Term Assurance Plans

Jeevan Amar(955)

Endowment Plans

New Endowment(914), Jeevan Anand(915), Jeevan Lakshya(933), Jeevan Lav(936)

Whole Life Plans

Jeevan Umang(945)

Money Back Plans

20 year Money Back(920), 25 Year Money Back(921), Child Money Back(932), Jeevan Tarun(934), Jeevan Shiromani(947), Bheema Shree(948)

Group Schemes & Pension Plans

Pradhan Mantri V Yojana, Vaya Bandana Yojana, Jeevan Shanti 850, Jeevan Akshyay VII 857

Benefits of Life Insurance
  • Life insurance is one of the primary and essential requirements of ensuring a financially balanced and comfortable life for your loved ones. The capital benefits that come with life insurance help your family build a safe and safeguarded future, even in your absence. Moreover, under Section 80C and 10D of the Income Tax Act, there are income tax benefits on life insurance. Under section 80C, premiums that you pay towards a life insurance policy qualify for a deduction up to ₹1.5 lakh, while Section 10(10D) makes income on maturity tax-free if the premium is not more than 10% of the sum assured or the sum assured is at least 10 times the premium.
  • But if the sum assured is less than 10 times the premium—for instance you pay Rs.1 lakh as premium for a sum assured of Rs.5 lakh—you will get a deduction on the premium up to 10% of the sum assured. In the example, your deduction will be Rs.50,000 and not Rs.1 lakh.
  • Also, in case of death, the sum assured that’s paid to the nominee continues to be tax-free. But, on maturity, since the policy doesn’t meet the qualifying criterion for income tax benefit, the income will be taxed at the marginal tax rate.
  • As per Section 80C, the premium paid towards life insurance policies up to the maximum limit of Rs.1,50,000 is eligible for tax deduction and deductions are applicable if the amount of premium paid in a financial year is 20% of the sum assured amount of the policy. This is related only to the life insurance policies that have been issued before 31st March 2012.
  • For policies which were issued after 1st April 2012, the tax deductions are applicable of the amount of premium paid in a financial year is 10% of the sum assured.
  • Under section 80C(5) if the insurance policy holder voluntarily surrenders his policy or in case the policy is terminated before 2 years from the date of commencement of policy, then the insured will not receive any benefits on the premium paid, offered under section 80C of Income Tax Act.
  • Under Section 10(10D) of Income Tax Act, 196, the sum assured amount plus bonus (if any) paid on surrender or maturity of the policy or in case of death of the insured in entirely tax-free for the receiver. Some of the important points of section 10(10D) of tax deductions are:
  • Any amount payable to the insured under life insurance policies is applicable for tax deduction. The amount payable can maturity benefits and death benefits, allocated sum by way of bonus, surrender value and the survival benefit. Section 10(10D) deduction is also applicable to gains and proceeds from a ULIP and the benefit on maturity proceeds is offered when the premium paid towards the policy is not more than 10% of the sum assured amount.
  • Any maturity amount of life insurance policy or bonus amount received by the beneficiary of the policy in case of demise of the insured is totally exempted from tax deduction.
  • In fact, in order to ensure compliance, if the maturity proceeds exceed Rs.1 lakh, then a tax deduction at source (TDS) will apply and the insurer will deduct 1% as TDS (Tax Deducted at Source) if the PAN of the policyholder is available.
  • LIC of India enjoys the status of being only public sector Life Insurance company commanding more than 70% market share even after more than a decade of opening up of the insurance industry. Government of India being its only stake holder, LIC policies come with sovereign guarantee.
  • LIC of India started the Bancassurance & Alternate Channel in 2001. We have PSU banks, Regional Rural, Private and Co-operative banks and Corporate Agents as our Bancassurance and Alternate Channel partners on our roll.
  • With our pan India network of 113 divisional offices, 2048 branches and 1381 satellite offices, it will be very easy and convenient to transact business with LIC.
  • In view of new IRDAI regulations for registration of corporate agents, which are effective from 1.4.2016, we welcome you (Registered Company, Bank, NBFC, Co-operative Society, Partnership Firm etc.) to work with LIC, the most trusted life insurer of India serving more than 30 crore customers and become a part of LIC family.
  • Death Benefit
  • a) On death during the policy term before the date of commencement of risk: Return of single premium excluding service tax and extra premium, if any, without interest.
  • b) On death during the policy term after the date of commencement of risk: Sum Assured along with vested Simple Reversionary Bonuses and Final Additional Bonus, if any.
  • Maturity Benefit
  • Sum Assured, along with vested Simple Reversionary Bonuses and Final Additional Bonus, if any, shall be payable.
  • Participation in profits: The policy shall participate in profits of the Corporation and shall be entitled to receive Simple Reversionary Bonuses declared as per the experience of the Corporation.
  • Final (Additional) Bonus may also be declared under the policy in the year when the policy results into a claim either by death or maturity on such terms and conditions as may be declared by the Corporation from time to time.
KEY MAN INSURANCE
A PROMISING BUSINESS OPPORTUNITY
(Cir: Actl/2000 dt.11/03/2005)

What is Keyman Insurance?

In today’s world of professional management success of a company solely depends on the Individual Talents of certain Managers, whose Vision, Skill, Integrity and Managerial capability is essential for the future progress and prosperity of the company. 

Exit of these key persons due to premature death would in most cases result in immediate financial loss to the company and question arises, how does a company replace talent like that?


The company on the lives of such Key Persons purchases Keyman Insurance and in event of
premature death of Key Person Company gets the insurance proceeds.

Keyman Insurance Proceeds will cover:
 The loss of sales attracted by his/her ability and personality.
 The loss due to his/her day to day special skills.
 The cost of Recruiting and Training a suitable replacement.
 The cost of delay or cancellation of any project upon which he/she is working.
 The loss of opportunities for future expansion.
 The loss of stable Management and good labor Relations.
 The Reduction of Credit Standing of the company due to:
—Withdrawal of credit facilities by Banks and other institutions.
—Recall of existing loans Guaranteed by Keyman.
—Refusal of suppliers to deliver goods without prior payment.


Typical examples of Keyman:
 Managing Director/CEO

 Financial Director
 Sales Director
 Project Manager
 Inventor
 E-commerce manager etc.


Eligibility of companies:
Keyman insurance is open to all categories of business firms except:
1. Proprietorship firms owners.
2. Firms where shareholding of Key person is over 75% and Family shareholding of Key person is over 90%. (Family will include spouse and minor children only). Proposals beyond these limits but less than 100% holding by Keyman/Family can be considered at CUS on case to case basis.
3. Company not making profits for the last three consecutive years.
4. When the profit and turnover of the company are on the decline.


How the amount of Insurance is arrived at?
A. Directors of Public limited company, Private limited Company with at least 10 employees and Partners of Partnership firm
1. Multiple of Keyman’s Compensation Package:
The Insurance will be limited to 10 times of Keyman’s compensation package including perks.
(The notional value of the perks can be taken as 30% of the gross annual salary).
2. Gross profit method:
The Insurance will be limited to 2-times of average Gross profit for last 3-years (before
depreciation and taxation).
3. Net profit method:
The Insurance will be limited to 5-times of average net profit for last 3-years (after depreciation and taxation).
The Maximum insurance allowed will be restricted to least of the amounts arrived at by above three methods and distributed among all the key persons proposed for. There is no restriction on turnover of partnership firm.
B. Private limited Company with less than 10 shareholders/employees
Maximum keyman insurance allowed will be restricted to 3 times of average net profit of last 3 years.
C. Companies where 3 years P/L accounts are not available:
Companies having 2 years P/L account:
Maximum keyman insurance allowed will be restricted to 2 times of average net profit of last 2 years.
Companies having 1 year’s P/L account:
Maximum keyman insurance allowed will be restricted to equal to net profit of one year.
D. Keyman Insurance to Employees of Public limited/ Private limited/Partnership/ Proprietary
firms:
Keyman insurance to employees of above firms will be restricted to 10 times the salary for the
latest financial year as reflected in Form No.16. The firm should be profit making one and the
profits for the last three years should justify the cover being allowed. (3 times of average gross profits or 5 times of average net profits, whichever is lower).
E. Key Man Insurance on the Basis of Loan Liability:
Key man insurance is also considered on the basis of loan liability of the company. If the
company has taken a loan from a bank/financial institution, KMI to the extent of 2/3 of the loan can be considered on the life of its Directors, since the repayment of loan is dependant upon the profitability of the company, which to a great extent depends on the Directors. For example, if a company with 3 Directors has raised a loan of Rs. 1.00 crore, S.A. of Rs. 22 lac under KMI can be considered on the life of each Director, in general.


The following requirements, apart from usual requirements, must be submitted:
 Copy of Project Report / viability report submitted with application for loan and agreement
regarding the terms and condition of loan.
 Letter regarding sanction of loan. Proof of loan having been availed of Further,
 Term of the policy shall not exceed the repayment term for the Loan.
 The company should be capable of paying the premium. However, quantum of S.A. will not
be restricted to 3 times / 5 times of profit as described earlier.
 Credentials of the company should justify acceptance of the KMI.

Requirements for Key man Insurance proposal (for companies):
i) Copy of Memorandum & Articles of Association.
ii) Copies of Audited Balance Sheets and Profit & Loss A/cs for preceding 3 years.
iii) Certified true copy of Board Resolution passed in the meeting of Board of Directors containing following information :-
 Sum Assured desired.
 Name & signature of the person who is authorized to complete proposal papers.
 The use of seal of the company.
iv) Keyman Questionnaire (to be completed in the prescribed format and the same is to signed by the authorized person under the seal of the company).
v) Copies of I.T. Returns of the company for preceding three years.
vi) Consent for the endorsement for assignment/ surrender to be placed on the policy.
vii) Proposal Form No. 340 and usual medical requirements (as applicable to individuals) for Keyman.
viii) In case of employees: Proof of keyman’s salary/ copy of employment contract/Individual
ITR’s/ Form 16 for last 3 years or less as applicable.

Requirements for Key Man Insurance under Partnership Firm:
 Proposal Form in F.No. 340 and usual medical requirements on the life of the Key – man
Partner.
 Copy of Deed of Partnership duly attested by the partner authorized to sign insurance proposal along with copy of supplementary Partnership Deed.
 Copies of Audited Balance Sheet and Profit & Loss A/Cs for the last three years containing
schedule of partner’s capital A/cs.
 Copies of Income Tax Returns of the firm for preceding three years duly attested by the
authorized partner.
 Letter of Authority in favour of partner signing the proposal.


Plans Allowed:
Plan 822- Anmol Jeevan II, and Plan 823- Amulya Jeevan-II.


Tax Benefits of Keyman Insurance
 Premiums paid by company qualify as eligible business expenses under Sec.37 (1) of the Income Tax Act.
 Premiums paid by the company are not a perquisite in the hands of the Keyman.
 The Maturity/Death claim amount received by the company will be added to the business income of the company in the year of receipt.
 On retirement/premature resignation of Keyman, the company has following choices:-
a) It can surrender the policy.
b) It can assign the policy to Keyman, as policy has no surrender value.


How is KMI a bonanza for corporate Sector?
 The company is protected against the financial loss in the event of Keyman’s death.
 The company is able to create an asset for itself in the form of Sum assured and
guaranteed/loyalty additions.
 It gives a substantial relief to the company in Income Tax.
 It protects the interest of other employees, shareholders and customers.
 It keeps the company’s position stabilized in the market.
 It generates confidence, sense of security and loyalty in the minds of Keyman.
 It can be given as security to Bankers even though policy is not allowed to be assigned.
 It is a guarantee to the creditors.